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Fancy Dress and Party Accessories. A growing demand... with no major High Street retailer to challenge you for business.
For both children and adults, professional costume fancy dress has grown exponentially in popularity over the last 3 years.
Gone are the days of hastily sewn together old-clothes-plus-a-cardboard-hat solutions. Now even kids' parties have had their expectations upped by the availability of affordable, well made and imaginative costumes ready to wear as soon as they come out of their bags.
And if costumes are enjoying a boom, party accessories have gone through the roof, with everyone from babies to brides, and football fans to office managers wanting their share of balloons, streamers, flags, bows, banners and more.
A few more reasons why fancy dress is such a great e-business!
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Unlike almost every other sizeable product category, there is no major national High Street multiple taking up a huge slice of your market. |
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Fancy Dress is a high-repeat business. People who buy costumes buy costumes again and again to fit the theme of each party. |
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Parents spending on their children are universally recognised as an excellent source of sales. And children get invited to a lot of parties... as well as throwing their own. |
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You gain access to the hugely lucrative Weddings and Hen and Stag Weekends markets. |
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It's fun! Unlike some businesses whose purchases are driven by need, your customers are spending on their own recreation which increases the up-sell potential of each order. |
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